SANKEISHA Foreign retailers entering the Chinese market
#Grup produk P117806171
Spesifikasi
| Author Name | Fung Rui |
|---|---|
| Page Number | 158 |
| Suitable Paper Size | A5 |
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Description
Focusing on the emerging Chinese market, from research on the entry and development of foreign retailers, new theory construction of the retail internationalization process aiming at market and organizational integration, and retail appearing in the interaction of market characteristics and organizational behavior Elucidate the mechanism of internationalization activities.
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